Web, UX/UI

This section represents a broad mix of projects across mission driven organizations and member focused services, where I led both foundational design system creation and full implementation based on project needs, focusing on clear visual frameworks and translating strategy into usable assets that support accessibility, scalability and strong audience and member engagement.

Design System Build

This design system rebuild focused on improving discoverability while keeping the brand intact. As the lead designer, I proposed two new visual directions for the overall look, addressing key issues around surfacing services and events as top priorities. Each concept emphasized clear hierarchy, easy scanning and consistent brand themes. Once aligned, I rebuilt the system in Figma using modular components that were simple to reuse and scale across pages. I also reworked the navigation into a more intuitive structure, making it easier for users to find what matters quickly and confidently.

Design Implementation

This project focused on full design implementation for Portalus following a brand handoff from a third party agency. I translated the approved branding across all digital touchpoints and campaigns, ensuring consistency and clarity at every stage. My work prepared the company for launch by building scalable templates for digital assets and landing pages, enabling the team to execute campaigns quickly while maintaining a cohesive visual system.

Measurable Impact

Enabled a smooth and on time company launch through consistent brand implementation across all digital touchpoints.
Strengthened brand clarity and recognition by maintaining visual consistency across channels.
Improved speed and efficiency of campaign execution using reusable templates for landing pages and digital assets.
Reduced ongoing design effort by setting up scalable systems the team could easily maintain and expand.

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