Events

As a designer, I create immersive event experiences that combine branding, visual storytelling and digital assets. My work covers event identity, signage, marketing collateral and on-site design, even vendor coordination ensuring a cohesive look and feel that engages attendees and strengthens brand presence.

Non Profit Association

As a designer at WTIA, I created event collateral across a wide range of topics, including DEI, public policy, and technology startup programming. My work spanned social media assets, digital promotions, and event materials, balancing design flexibility with a cohesive visual system aligned with the WTIA brand. In addition to design execution, I collaborated closely with internal teams and external partners to coordinate production and ensure assets were delivered accurately and on time.

Impact Highlights

Produced 50+ event assets yearly across social media, digital promotions and event materials, supporting programs ranging from DEI initiatives to startup and policy events
Established a repeatable visual system in Canva that reduced design turnaround time and enabled faster asset creation across recurring event series
Partnered cross-functionally with internal teams and external vendors to coordinate production and delivery, ensuring on-time launches and consistent execution
Supported multiple concurrent events while maintaining brand cohesion and adapting visuals to distinct topics and audiences

HR / Professional Development

Overview

Starting from brand conceptualization, this annual event requires a cohesive visual identity that guides all digital and print touchpoints. After approval, I implement the design across materials, coordinate with vendors, and support on-site activations including branded merchandise, event booths and signage to ensure a consistent and engaging attendee experience.

Strategic Impact

Industry Positioning

The annual event consistently exceeds participant goals, supports membership retention, and reinforces the organization’s position as a leader in best practices within the industry.