Project Overview
Strategic Initiative
A leading e-commerce platform launched an integrated payment solution to streamline transaction experiences for their user base. This new offering required a distinct brand identity that would communicate trust, innovation and seamless connectivity while maintaining cohesion with the parent platform.
Design Challenge
The project demanded creating a sub-brand that could stand independently while reinforcing the parent company's reputation for reliability. The identity needed to convey advanced financial technology capabilities while remaining approachable for diverse merchant segments.
Creative Leadership
Brand Development Process
I directed the complete brand creation from conceptualization through execution, working closely with product stakeholders to ensure strategic alignment. The identity system emphasized three core pillars: cutting-edge innovation, intuitive user experience and seamless platform integration.
Comprehensive Asset Ecosystem
Delivered a full suite of brand applications including digital marketing assets, conversion-optimized landing pages and educational infographics. Each touchpoint was crafted to reinforce brand values while driving user adoption and engagement.
